The Equalitee Blog

In my previous post, I spoke about parenting choices in times of #COVID19. The choice, to take a pause and reflect upon lives we presently live; the choice, to share with our children our core values and also teach them basic life skills; the choice, to find inspiration within our homes daily experiences. There is, however, also a need to connect with the world outside our homes. In times when we find ourselves physically restrained, the digital medium has become an essential utility in true sense of the word.  Digital connectivity enables a crucial bridge to our key relationships, as...

UPDATE: This post was originally published in Business World magazine. Click here to view the post. Last week, I was on one of those ‘Howdy, in times of COVID-19’ calls with a friend. She asked me how home schooling for the baby was coming along. Another call started with ‘So, how is the digital classroom going for the little one?’I have since then used my response as the standard FAQ on this topic, and it goes something like this:“It’s going great.  We are following a slightly different values-based curriculum. We start our day with a lesson on perseverance, with a...

Brands Breaking Stereotypes Advertising content reflects and shapes social values. Brands stay sharply tuned into the public mood, they are quick in picking signals of change and then amplifying them. Over the last few years there has been a definite shift in how gender roles get represented in ads with several brands also making a statement  and taking a stand on the theme of gender equality. Image Source: The Representation Project Starting this month, we will be looking at these brands who are trying to shift the narrative and break status quo. We start with Gillette, a brand that’s been in...

My 4-year old has been asking some interesting questions lately.  Why are there no girl drivers? Why are all soldiers boys? Why are there no boy teachers in the school? It’s incredible how a very young child can spot the gender gap and find it to be an anomaly. They find it puzzling, what we adults grow to accept as normative.  I feel as strongly about the need to challenge these norms today as I did nearly a year back when we launched EqualiTee in June 2018 to challenge gender stereotypes in early childhood by introducing visual imagery through a...

We were delighted to be a part of the iconic Kalaghoda Street Art Festival earlier this month.  In its 20th year, the event promised a fine and a wide spread of culture from cinema, theatre, literature, music, dance and of course art  installations. We were very excited to be shortlisted by the festival curators for the stalls segment featuring artists, designers, creators from all parts of the country. We showcased for a period of 5 days from 2-6 February and couldn’t have asked for a more enthusiastic response. We met people from all walks of life, 12 year old YouTubers...