Neutral Gear: A line of gender fluid clothing for children questioning societal stereotypes
In the spirit of equality, the T-shirt line talks as much of girl empowerment as it does of biases that are stacked against boys. “Through statements like ‘boys don’t cry’ and ‘be a man’, boys are told to deny and hide their emotions. They grow up thinking emotions are a weakness,” says Malhotra.
Times of India
Gender stereotypes hold back our children and hurt them emotionally
"Gender stereotypes hold back our children and hurt them emotionally. From a young age, our children are exposed to limited and limiting ideas about what it means to be a boy or a girl. Think superhero culture that idolises aggression, dominance and emotional denial for boys; or, think of a princess culture which tells girls that their true value is in their beauty and physical appearance."
The Better India
Girls Can Wear Blue & Boys Pink: Delhi Moms Urge Gender Neutrality in Raising Kids!
Unfortunately, most of the images around us are all very gendered.
Kids Stop Press
Kids' Tees That Help Break The Gender Bias
"For a country that is proud to have a Sakshi Malik and PV Sindhu- these collections inspire young girls to go ahead and pursue their dreams in sports and not buckle down to societal pressure."
The News Minute
Girls play football, boys can cook: No gender stereotypes on these kids' tees.
"Fed up with subliminal messages on children's’ clothing perpetuating gender roles, two Delhi-based women started their own line for kids."
Mom Junction