Equalitee is a platform to create gender-positive media experiences and inspire the younger generation to build a gender-equal world.

Through impactful storytelling in various media forms, we leverage popular culture to encourage young minds to question prevalent gender stereotypes in their surroundings. Our goal is to broaden their perspectives and enable them to envision a diverse range of possibilities for their own identities.


We are India's first gender-cool brand for kids. Equalitee is a brand created by Curious Ventures. 

We dream of a world where all children are able to live their lives to full potential. A world where they are all able to aspire and achieve their dreams, free of any limiting expectations of what they should and can be. 

At Equalitee we leverage popular culture to positively influence attitudes & beliefs around gender roles in children and young adults. 

 We see ourselves as ideators & creators on one hand and on the other hand as a catalyst & facilitator, to bring together the community. We aim to:

  1. Bring attention of parents and caregivers to the effects of unconscious bias on children’s growth and well-being
  2. Collaborate with schools, corporates, not-for-profits and influencers to build projects and create awareness campaigns 
  3. Engage with brands and media creators to challenge current gender representations and create positive, gender equal narratives
  4. Influence popular culture through gender positive merchandise


Boys don’t cry!

Girls don’t play football!

Stereotypes established over centuries tell us behaviour expected of girls and boys. Images enacted in popular culture and endorsed by media repeatedly dictate conformity to these labels.

Our children end up constantly measuring their place in the world basis these expectations. What happens when our children’s TV shows, clothes, bags and toys all feed gender stereotypes that tell girls to focus on their appearance and boys to be aggressive for social success?

We let our children conform to gender stereotypes that limit their creativity, ambition and individual expression. We let them forget that boys are sensitive too; and yes, girls can play kickass football (and whichever other sport they wish to play); that between boys and girls there are no winners/ losers; that it is together that they win.

EqualiTee, our awesome new collection of gender-cool merchandise challenges stereotypes we inherited and lets our little boys and girls be whoever they wish to be

Come along.


Our Themes

Activity - Together we win