In the spirit of equality, the T-shirt line talks as much of girl empowerment as it does of biases that are stacked against boys. “Through statements like ‘boys don’t cry’ and ‘be a man’, boys are told to deny and hide their emotions. They grow up thinking emotions are a weakness,” says Malhotra.
"Gender stereotypes hold back our children and hurt them emotionally. From a young age, our children are exposed to limited and limiting ideas about what it means to be a boy or a girl. Think superhero culture that idolises aggression, dominance and emotional denial for boys; or, think of a princess culture which tells girls that their true value is in their beauty and physical appearance."
For a country that is proud to have a Sakshi Malik and PV Sindhu- these collections inspire young girls to go ahead and pursue their dreams in sports and not buckle down to societal pressure.
Girls play football, boys can cook: No gender stereotypes on these kids' tees.