The EqualiTee Blog — gillette india

Marketing and Masculinity - How Gillette is Shaving Stereotypes in India

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Marketing and Masculinity - How Gillette is Shaving Stereotypes in India

Brands Breaking Stereotypes Advertising content reflects and shapes social values. Brands stay sharply tuned into the public mood, they are quick in picking signals of change and then amplifying them. Over the last few years there has been a definite shift in how gender roles get represented in ads with several brands also making a statement  and taking a stand on the theme of gender equality. Image Source: The Representation Project Starting this month, we will be looking at these brands who are trying to shift the narrative and break status quo. We start with Gillette, a brand that’s been in...

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