The EqualiTee Blog

Marketing and Masculinity - How Gillette is Shaving Stereotypes in India

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Marketing and Masculinity - How Gillette is Shaving Stereotypes in India

Brands Breaking Stereotypes Advertising content reflects and shapes social values. Brands stay sharply tuned into the public mood, they are quick in picking signals of change and then amplifying them. Over the last few years there has been a definite shift in how gender roles get represented in ads with several brands also making a statement  and taking a stand on the theme of gender equality. Image Source: The Representation Project Starting this month, we will be looking at these brands who are trying to shift the narrative and break status quo. We start with Gillette, a brand that’s been in...

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Vote for EqualiTee at the KSP AWARDS 2018

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Vote for EqualiTee at the KSP AWARDS 2018

My 4-year old has been asking some interesting questions lately.  Why are there no girl drivers? Why are all soldiers boys? Why are there no boy teachers in the school? It’s incredible how a very young child can spot the gender gap and find it to be an anomaly. They find it puzzling, what we adults grow to accept as normative.  I feel as strongly about the need to challenge these norms today as I did nearly a year back when we launched EqualiTee in June 2018 to challenge gender stereotypes in early childhood by introducing visual imagery through a...

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EqualiTee at Kalaghoda Street Art Festival 2019

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EqualiTee at Kalaghoda Street Art Festival 2019

We were delighted to be a part of the iconic Kalaghoda Street Art Festival earlier this month.  In its 20th year, the event promised a fine and a wide spread of culture from cinema, theatre, literature, music, dance and of course art  installations. We were very excited to be shortlisted by the festival curators for the stalls segment featuring artists, designers, creators from all parts of the country. We showcased for a period of 5 days from 2-6 February and couldn’t have asked for a more enthusiastic response. We met people from all walks of life, 12 year old YouTubers...

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EqualiTee at German Christmas Market and AWA Holiday Mela

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2018 has been an exciting year for us. From the time we launched EqualiTee in June, to now its been quite a journey. While our online store has given us an opportunity to share our idea and products globally, we really have enjoyed the one-on-one interactions and conversations with parents, children and other caregivers at the few on-ground events that we participated this year. Hence, we were really excited to have been shortlisted by two of the finest Christmas fairs in Delhi but also very nervous as both the festivals coincided on the same dates. As a small team, the...

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